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Kitchen & Bath Industry Show -- As one of America's most trusted brands with one of the broadest assortments of home appliance products, the Kenmore® brand once again reinvigorates the category by introducing exciting new products and features at this year's annual Kitchen and Bath Industry Show. The latest Kenmore innovations will be featured in the Sears Booth (C3019) presented by the new Kenmore senior leadership team. With innovation and value in mind, this year, Kenmore introduces a range of appliances aimed at increasing energy efficiency while continuing to offer contemporary styles with much-needed solutions for families with on-the-go lifestyles.

"Customer focus and feedback is top of mind for Kenmore. We have secured our position as the market leader by listening to our customers and creating solutions to meet their biggest needs such as innovations that make appliances run quicker, easier and better all at a great value," said Betsy Owens, Kenmore brand's new vice president and general manager. "Our latest product designs exceed the expectations of the Kenmore customer by bringing innovation previously only available with a hefty price tag down to price points that are more affordable for today's pocket book. By doing so, we are offer a unique combination of innovation, reliability and style at a value unmatched in the industry."

Providing great value is not the only way the Kenmore brand helps customers save green. Kenmore's commitment to preserving the environment has lead the trusted brand to take on education initiatives to help customers understand as well as take actionable steps to make their homes more eco-friendly. Kenmore's recently launched advertising campaign highlights the brand's energy efficiency milestones achieved in 2008 including helping Americans save nearly 700 million kilowatt hours, over four billion gallons of water, and more than $100 million dollars.

"Kenmore is proud of what we have accomplished in our commitment to conserve water and energy," said Owens. "More Americans choose Kenmore ENERGY STAR-rated appliances than any other brand. And, with the number of ENERGY STAR-qualified appliances we offer, Kenmore shoppers can save more money, while still protecting the environment. And, since one out of two American households includes a Kenmore appliance, we know we're making a difference."

  Some of the nearly 20 new products to be showcased at K/BIS include:

  --  Kenmore Elite® Trio® Refrigerators with Black Stainless Finish: 
      The first-ever Black Stainless finish on the Kenmore Elite Trio is
      right at home in any stylish kitchen.  Whether looking to upgrade or
      completely remodel, the Black Stainless integrates with black or
      stainless appliances, making this Trio the ultimate in beauty,
      functionality and performance.  This new finish is also
      fingerprint-resistant.  The style of this French door refrigerator is
      further accentuated by a flush dispenser and an easy-to-read blue LCD
      dispenser.
  --  Kenmore Elite Trio Refrigerator with Extra Large Capacity:  Kenmore is
      introducing its largest French door refrigerator ever at 28 cubic
      feet.  It features an innovative design that houses the larger 28
      cubic feet interior capacity in the same dimension of a smaller 25
      cubic feet refrigerator.  The interior also showcases the
      organizational genius of this refrigerator.  The recessed LED lights
      offer up to 50% more space on the top shelf, and it has a new
      innovative air-tight crisper drawer with Moisture Lock technology.  It
      also offers the Kenmore exclusive Tilt N Take freezer, which gives
      easy, tilt-out access on the freezer door for frequently used items
      like frozen veggies.  This refrigerator is the perfect solution for
      ongoing consumer needs for more storage options and keeping food
      fresher longer.
  --  Kenmore Elite Side by Side featuring Shaved Ice:  This is a
      break-through product with an innovative ice dispenser that offers
      three different types of ice - crushed, cubed and the all new shaved
      ice option.  From smoothies and slushies to ice packs, the new shaved
      ice dispenser brings new possibilities to life at home.  The Kenmore
      Elite shaved ice dispenser creates a full eight-ounce glass of ice in
      20 seconds right from the refrigerator door.  And, this refrigerator
      also offers Microban® antimicrobial protection in the crisper
      drawers, which helps to continuously inhibit the growth of stain- and
      odor-causing bacteria.
  --  Kenmore Elite Trio Refrigerator with Hidden Dispense:  The exclusive
      Kenmore Elite Trio Refrigerator with Hidden Dispense features a
      premium French door design with an innovative hidden dispenser and
      in-the-door ice making system that provides filtered water or cubed
      ice dispensed right through the door.  It opens when you need it and
      hides away when you don't. This technology is available only on
      Kenmore Elite.  The amazing interior features elegant LED lighting, a
      full-width temperature-controlled pantry drawer and Kenmore exclusive
      Tilt N Take freezer door.
  --  Kenmore Reversible Door Microhood Combination (MHC):  Kenmore Elite
      Microhood Combination is the first-ever MHC with new innovative
      dual-swing door that can be opened from either side, providing added
      convenience to the user.  According to current U.S. consumer research,
      consumers have strong need for greater ventilation, and this MHC's
      powerful 600 CFM ventilation system removes more odor, smoke and fumes
      than any conventional MHC vent.  Additionally, a wide glide tray helps
      maximize usable space and ensures even cooking and heating even for
      large casserole dishes.
  --  Kenmore Elite Induction Freestanding Range:  The Kenmore Elite
      induction freestanding range is the first-ever range combined with an
      induction cooktop.  Induction is the future of cooking. It is faster,
      safer, more efficient, more responsive and easier to clean up.
      Induction cooking uses a magnetic field to instantly heat the pan
      directly instead of the cook-top, which delivers incredibly fast
      results and incredible control.  Because induction only heats the pan
      and not the cooktop, the problem of baked-on spills and splatters is
      eliminated.  This range also features an extra large 5.8 cubic foot
      oven with true convection that can evenly bake four turkeys and three
      pies at the same time.
  --  Kenmore Dual Oven Range:  The Kenmore Elite Dual Oven Range offers an
      outstanding solution for customers in their every day lives.  Research
      has shown that consumers want the ability to cook more food at once in
      order to speed meal prep and get dinner on the table faster.  The
      Kenmore Elite Dual Oven Range solves this dilemma, allowing consumers
      to cook multiple dishes at different temperatures and settings at the
      same time in two independently-controlled ovens.  This innovative
      range also offers a cooktop with a Bridge Element that is perfect for
      preparing pancakes on a griddle and an Expandable Element that allows
      consumer to choose a 9" or 12" diameter to fit their pan for more
      effective, efficient cooking.

  --  Kenmore 6.1 Cubic Foot Capacity Oven Freestanding Range:  The Kenmore
      6.1 cubic foot capacity freestanding range has the largest hidden bake
      oven in the industry.  It can evenly bake 100 cookies at the same
      time.  The hidden bake element makes cleaning a snap and looks great. 
      The Kenmore exclusive AirGuardâ„¢ system eliminates unwanted odors
      from self cleaning cycle or cooking at the touch of a button.  This
      range also makes cooking faster with features like the Turbo Boilâ„¢
      3200-watt element for rapid boiling and a True Convection oven that
      bakes food faster with even and juicy results.

For more information on the Kenmore products featured at K/BIS 2009, please visit Kenmore.com or Sears.com.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,800 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at www.searsholdings.com.

First Call Analyst:
FCMN Contact: Megan.Faulkner@eurorscg.com

SOURCE: Sears Holdings Corporation

CONTACT: Regina Pelz-Westergaard of Euro RSCG Worldwide PR,
+1-847-286-8984, regina.pelz-westergaard@eurorscg.com, for Sears Holdings
Corporation; or Larry Costello of Sears Holdings Public Relations,
+1-847-286-9036, +1-847-346-4514, lcoste5@searshc.com

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