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Consumer Electronics Show -- To help make shopping for a television or digital camera quick and easy, the Sears Blue Electronics Crew is introducing two new online shopping tools - TvMatchMaker.com and CameraMatchMaker.com - at the International Consumer Electronics Show, taking place in Las Vegas, NV. January 7-10. The new Matchmaker tools come just in time for the biggest football game of the year, and can help customers achieve their own ultimate football experience, by helping them find the perfect TV for watching the game and the ideal camera for documenting all the fun celebrations.

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Starting today, the Sears Blue Electronics Crew is encouraging consumers to find their electronics match in a new TV or camera by exploring and completing the Matchmaker experience online. Once consumers complete the matchmaker experience and see their results, they can then enter for the chance to a win the $1,500 Sears electronics gift card grand prize or one of the seven $500 Sears electronics gift card runner-up prizes. The gift cards can be used toward the purchase of their TV or camera matches and winners will be selected in a weekly drawing(1).

Purchasing a new television or digital camera can be daunting with so many options to consider. TvMatchMaker.com and CameraMatchMaker.com simplify the buying experience by asking participants a series of compatibility questions to find their perfect match. TvMatchMaker.com users interactively answer questions about their home and viewing habits. CameraMatchMaker.com users answer questions about the types of pictures they shoot, while addressing photography concerns such as red-eye reduction and blurred images. Both easy-to-use tools generate tailored product choices aligned to the user's lifestyle for a purchase they won't regret.

"We know that there are a lot of confusing questions to consider when purchasing home electronics, especially for new televisions and digital cameras. With the TvMatchMaker.com and CameraMatchMaker.com solutions, the Sears Blue Electronics Crew asks participants targeted questions to quickly assess their needs and pair them with the best solutions," said Karen Austin, president, Home Electronics, Sears Holdings. "Throughout both of the easy-to-navigate experiences, we have incorporated helpful tips and demonstrations to show Sears shoppers how the products can best fit into their homes and lifestyles."

To have the chance to win a Sears gift card that may be used toward their TV or camera match, customers can follow these easy steps to participate in the MatchMaker sweepstakes through February 7, 2010:

  1. Go online to  or CameraMatchMaker.com.
  2. Complete the TV or Camera Matchmaker questions.
  3. Obtain your three matches.
  4. Click to enter for a chance to win a Sears gift card that may be used
     toward the purchase of a new TV or camera.
  5. Note - Visitors will also find the MatchMaker Sweepstakes on
     Sears.com/Football along with the ability to vote for their favorite
     new Brett Favre TV Commercials.

To find your perfect career match as part of the Sears team, driving social media and e-commerce, go to www.searsholdings.com/careers for job openings. For the full selection of home electronics from Sears, visit www.sears.com.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 929 full-line and approximately 1,200 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 12 million service calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

(1) No purchase necessary. Sweepstakes ends at 11:59:59 PM Eastern Time on February 7, 2010. Sweepstakes open to legal residents of the fifty (50) United States and the District of Columbia who are 18 years of age or older. Void where prohibited. See complete Official Rules at www.sears.com/tvmatchmakersweeps.

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SOURCE: Sears Holdings Corporation

CONTACT: Larry Costello, Sears Holdings, +1-847-286-9036,
larry.costello@searshc.com, Regina Pelz-Westergaard, Euro RSCG Worldwide PR,
+1-847-286-8984, regina.pelz-westergaard@eurorscg.com

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