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Sears Holdings Names New President of Key Business Unit

Scott Freidheim to Lead Kenmore, Craftsman & DieHard Business

HOFFMAN ESTATES, Ill., Feb 1, 2011 /PRNewswire/ -- Sears Holdings (Nasdaq: SHLD) announced today as part of the continuing transformation of the company, Scott Freidheim has been appointed EVP, President - Kenmore, Craftsman & DieHard.

"Scott is a strong leader who will heighten our focus on our Kenmore, Craftsman and Diehard brands," said Bruce Johnson, Interim CEO and president of Sears Holdings. "I believe he will be a tremendous asset to this business as we drive new ideas forward."

Scott will continue to serve as a member of the internal holding company business unit board.

Prior to joining Sears in 2009 as EVP, Operating and Support Businesses, Scott was with Lehman Brothers for over 17 years, holding officer positions in the Investment Banking, Investment Management and Corporate Divisions including EVP, Chief Administrative Officer.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Sears Holdings is the 2010 ENERGY STAR® Retail Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered by Sears and Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at .

SOURCE Sears Holdings

SOURCE: Sears Holdings

Sears Holdings Names New President of Key Business Unit Scott Freidheim to Lead Kenmore, Craftsman & DieHard Business

PR Newswire

HOFFMAN ESTATES, Ill., Feb 1, 2011 /PRNewswire/ -- Sears Holdings (Nasdaq: SHLD) announced today as part of the continuing transformation of the company, Scott Freidheim has been appointed EVP, President – Kenmore, Craftsman & DieHard.

"Scott is a strong leader who will heighten our focus on our Kenmore, Craftsman and Diehard brands," said Bruce Johnson, Interim CEO and president of Sears Holdings. "I believe he will be a tremendous asset to this business as we drive new ideas forward."    

Scott will continue to serve as a member of the internal holding company business unit board.

Prior to joining Sears in 2009 as EVP, Operating and Support Businesses, Scott was with Lehman Brothers for over 17 years, holding officer positions in the Investment Banking, Investment Management and Corporate Divisions including EVP, Chief Administrative Officer.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada.  Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance.  Sears Holdings is the 2010 ENERGY STAR® Retail Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands.  It also has the Country Living collection, which is offered by Sears and Kmart.  We are the nation's largest provider of home services, with more than 12 million service calls made annually.  Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.  For more information, visit Sears Holdings' website at .

SOURCE Sears Holdings

CONTACT: Sears Holdings Public Relations, +1-847-286-8371

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