Number-One Retail Branded Site in North America- 2009
MySears was ranked the number-one retail-branded community site in North America and ranked number four out of the top five-branded communities in a study sponsored by the Word of Mouth Marketing Association and conducted by ComBlu, a company specializing in community marketing and influencer programs. The study examined the community and social marketing programs of 45 companies across nine different industries in 135 different communities and evaluated their effectiveness in the following areas: providing a meaningful experience for members, integrating their brand strategies across multiple communities and social media and taking advantage of best practices to strengthen customer engagement.