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Lands' End was highlighted in the July issue of Ladies' Home Journal as a Do Good Stamp winner for their Big Warm-up initiative. In just one month, over 7,800 coats were collected in Boston and more than 33,000 coats nationally for the homeless. Additionally, the Feel Good initiative was recognized. Lands’ End partnered with Warming Families by donating 5,000 pounds of yarn that in turn was used to create nearly 30,000 hats for the homeless. Each quarter the magazine awards a "Do Good Stamp" to corporations that are "doing good" in their communities, committed to making the world a better place and are an inspiration to all.